- Influence is no longer the sole province of any one type of person, platform, location, social status or genre.
- Influence is vast and fragmented, dotting the online landscapes of art, design, writing, music, photography and entertainment.
- As global ad spend on the influencer marketing industry reaches $15 billion by 2024 , understanding how the creator economy has fundamentally shifted consumer culture and expectations is foundational for brands and marketers looking to engage creators.
- The report looks at four critical shifts in the world of online influence and what these changes mean for creators, audiences and brands....
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