Viable online research in a country with low internet penetration: the case of Greece
Katerina Sergi and Hellas Saltavarea
This paper, by Katerina Sergi and Hellas Saltavarea, of The Hellenic Research House, Greece, discusses how best to undertake online research in countries with low internet penetration.
Viable online research in a country with low internet penetration: the case of Greece
Katerina Sergi and Hellas SaltavareaThe Hellenic Research House, Greece
INTRODUCTION
Internet marketing research today is characterized by speed, efficiency, flexibility,...