Viable online research in a country with low internet penetration: the case of Greece

This paper, by Katerina Sergi and Hellas Saltavarea, of The Hellenic Research House, Greece, discusses how best to undertake online research in countries with low internet penetration.

Viable online research in a country with low internet penetration: the case of Greece

Katerina Sergi and Hellas SaltavareaThe Hellenic Research House, Greece

INTRODUCTION

Internet marketing research today is characterized by speed, efficiency, flexibility,...

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