Via Rail: Mission Canadianization

Canadian intercity passenger rail service, VIA Rail, lived up to its promise of supporting local by shifting most of its media spend to Canadian publishers.

Campaign details

Brand: Via RailBrand owner: Government of CanadaEntrant company: Touché!, MontréalMarket: CanadaSector: Rail, coach, boat and car rentalMedia channels: Online display, Online video, Programmatic display, Search marketing, Social mediaBudget:...