Vex – More Cooler. Less Money

When VEX was first launched in 1999, its mission was to surpass Mike's Hard Lemonade (the established category leader) with a unique formula: bold packaging, flavour innovation, a six-pack format and an 'edgy' brand character.
Agency: GJP Advertising

Vex – More Cooler. Less Money

Bronze: Sustained Success

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months): March 2005 (F'06)–February 2007 (F'07)Start of Advertising/Communication Effort: May 2005 (F'06)Base...

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