Verizon Answers Call of Online Customer Service

Geoffrey Precourt

Verizon's use of online forums as customer service and engagement tools is the focus of this report from New York Advertising Week by Warc's U.S.

Telephone & internet services
United States
Strategy

Verizon Answers Call of Online Customer Service

Geoffrey Precourt

Customer engagement in the online age can be a powerful tool. When it's used against you, the ferocity of its impact can be devastating. When turned to a brand's advantage, however, it can...

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