Agency: The Union | Authors: Stuart Bell, Charlotte Bond and Mark Reid |
VELUX Roof Windows - Seeing the Light
INTRODUCTION
VELUX roof windows launched their “Toys” campaign in 2001 and subsequently won a Bronze award at the 2003 Advertising Effectiveness Awards. The purpose of this paper is to show that the media thinking in the final year of this campaign led to even, greater success.
This was achieved through:
Clarity and consistency of advertising objectives
Ongoing measurements of success (and failures)
Learning from the results and adapting the strategy
Smart media thinking
Modelling
BACKGROUND
VELUX has been manufacturing the...