Agency: Rainey Kelley Campbell Roalfe/Y&R and Mediaedge:cia | Authors: Stuart Sullivan-Martin and John Howkins |
Vehicle Crime Reduction – No Easy Ride
INTRODUCTION
Ever had your car stereo stolen? If you have, then the chances are it was a major nuisance, you probably claimed on insurance, and then largely forgot about it.
This illustrates the problem with vehicle crime. It can be seen as relatively low level issue when compared with more serious crimes.
Yet the scale of the problem is massive. In 1998/991, prior to the commencement of the campaign, there were 1,077,726 recorded vehicle thefts. Vehicle...