Vancity - Leveraging the brand

To increase market share Vancity, Canada’s largest credit union, launched a two-pronged campaign to leverage the brand and increase customer awareness.
Agency: TBWA\Vancouver

Vancity – Leveraging the brand

Winner: Services Financial - Silver

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months): January 1, 2005 to December 31, 2005

Start of Advertising/Communication Effort: First Quarter...

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