Van Den Burgh – Stork

Campaign in 1998-9 by Bartle Bogle Hegarty for Stork margarine (Van den Bergh Foods Ltd). Need to reposition brand in declining market.
Agency: Bartle Bogle HegartyAuthor: Dylan Williams

Stork: 'Just Add Kids'

INTRODUCTION

This is the story of how Planning helped spot an opportunity within a market in gradual decline because we realised that the decline was 'reluctant'. It's the story...