Vaka – Street Without Hate
Agency name: mortierbrigade Client name: Vaka/Hand in Hand Category: Cause or Charity/Non-profit Marketing Country: Belgium
BACKGROUND
After the horrible racist murders by Hans Van Temse in Antwerp, many organisations wanted to create a positive symbol of tolerance. On 26 May a silent march was organised by various organisations but they wanted more than just this to highlight their cause.
They asked mortierbrigade to build on this symbol and to involve more people in a project for an open and tolerant society.
Many people in Antwerp where shocked and they hated...