Utilising surveys for finding improvement areas for customer satisfaction along the supply chain

In today's competitive environment, companies that want to survive need to improve their products and services.
  

Utilising surveys for finding improvement areas for customer satisfaction along the supply chain

Ipek Deveci Kocakoc and Ali ŞenDokuz Eylul University, Buca/Izmir, Turkey

INTRODUCTION

Today's competitive environment means that companies need...

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