Using 'word of mouse' in brand marketing

Justin Kirby, founder and managing director of Digital Media Communications, believes that ‘word of mouse’ activities are becoming increasingly important as part of integrated marketing campaigns.

Using 'Word Of Mouse' In Brand Marketing

Justin Kirby Digital Media Communications Ltd (DMC)

What is 'word of mouse' and why is it in the spotlight? Word of mouse is the online version of 'word of mouth' the wide, user-driven spread of a message...