Using the repertory grid to access the underlying realities in key account relationships

This paper examines a variety of examples of repertory grid research to assess how and why the technique is used.
  

Using the repertory grid to access the underlying realities in key account relationships

Beth RogersPortsmouth Business School

Lynette RyalsCranfield School of Management

INTRODUCTION

In any marketing research project, it is vital to ensure that...

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