Using Sponsorships to Connect with New Consumers

Patricia Hennebry

This short article describes the rationale and support programmes for Bell Atlantic's sponsorship of the Atlantic 10 Athletic Conference in the USA.

Using Sponsorships To Connect With New Consumers

Pat Hennebry, Bell Atlantic

Event marketing and corporate sponsorships are critical tools in reaching today’s new consumer efficiently and cost-effectively. The mass homogenization market is a thing...

Learn more Get a demo