Using Market Research to Enhance Corporate Innovation

The following paper demonstrates how applied research has been used to assist companies in the identification and design of innovative solutions for developing both vibrant internal cultures and responsive external marketing and communications strategies.

Using Market Research to Enhance Corporate Innovation

Michael Cohen Applied Research & Consulting LLC United States

CASE ONE: THE IMPACT OF CULTURE ON BRAND IDENTITY AND APPEAL 

In today's French media market, programs rather than channels drive...