Uses and Gratifications Theory and E-Consumerm Behaviours: A Structural Equation Modeling Study

Drawing from uses and gratifications theory, this study explores influences of informativeness, entertainment, and irritation on various online consumer behaviors such as attitude toward the Web, Web usage, and satisfaction.
  

Uses and Gratifications Theory and E-Consumer Behaviors: A Structural Equation Modeling Study

Xueming LuoDepartment of Business Administration, State University of New York

 INTRODUCTION AND BACKGROUND

Although it is widely acknowledged...