Uses and Gratifications Theory and E-Consumer Behaviors: A Structural Equation Modeling Study
Xueming LuoDepartment of Business Administration, State University of New York
INTRODUCTION AND BACKGROUND
Although it is widely acknowledged...
Uses and Gratifications Theory and E-Consumerm Behaviours: A Structural Equation Modeling Study
Drawing from uses and gratifications theory, this study explores influences of informativeness, entertainment, and irritation on various online consumer behaviors such as attitude toward the Web, Web usage, and satisfaction.
