Use of multiple technology platforms in consumer panels - a case study

Dinko Svetopetric

Today, the traditional pen and paper method of data collection in consumer panels faces many problems.

Use of multiple technology platforms in consumer panels - a case study

Dinko SvetopetricGfK, Croatia

All consumer panel analyses and recommendations to the clients rely on the quality of inputs from consumers included in the panel – panelists. Traditionally,...

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