Use cross-media research to get more from your media mix

Effective communications campaigns combine a creative mix of multiple channels, but it is difficult for advertisers to know whether they have got the mix right or understand how each element of an integrated campaign works to influence brand awareness, loyalty or sales.

Use cross-media research to get more from your media mix

Straford Rodrigues

Not many people make a decision to buy a brand because of a single ad they saw on TV or on a website. As a result, not many marketing campaigns use a single medium to communicate...

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WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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