Almost half of all connected TV (CTV) viewing time in the US was spent on ad-supported streaming in 2022, according to data from TVision. WARC Media’s latest Global Ad Trends: Media models in fluxreport further explores the expansion of advertising video-on-demand...
US viewers spend half of all CTV time watching ad-supported content
WARC Media’s latest Global Ad Trends: Media models in flux report looks at the expansion of advertising video-on-demand (AVOD).
