US small businesses ease adspend cuts

An overview of adspend intentions in the United States among small- and medium-sized businesses (SMBs) in 2019 and 2020.

The impact of the coronavirus (COVID-19) outbreak on advertising spend among small- and medium-sized businesses (SMBs) in the United States has eased, according to data from Borrell Associates.

While one-half (52%) of SMBs were spending less on advertising in March 2020, this has dropped to one-quarter (27%) in August. Instead, half (52%) now say they plan to spend the same amount on advertising over the next six months.

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