Upgrad: Education - Not a Game of Chance

upGrad, an online education provider, increased awareness, enrolments, and website traffic by championing its service as an answer to the unfair education system in India.

Campaign details

Brand: upGrad Brand owner: upGrad Entrant company: The WombIdea creation: The Womb Mumbai Market: India Sector: Educational, universities Media channels: Content marketing, Social media, Word of mouth, Influencers, KOLs, Online video, Programmatic display Budget: 500k - 1 million

Executive summary

Have you ever played a game of musical chairs?

What if your very future becomes a game of musical chairs?


This was the fate of millions of students, every year, who lost out on quality education because of the inadequacies of...

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