Upgrad: Education - Not a Game of Chance

Sneha Raina, Ipshita Khan, Richa Shah

upGrad, an online education provider, increased awareness, enrolments, and website traffic by championing its service as an answer to the unfair education system in India.

Campaign details

Brand: upGrad Brand owner: upGrad Entrant company: The WombIdea creation: The Womb Mumbai Market: India Sector: Educational, universities Media channels:Content marketing, Social media, Word of mouth, Influencers, KOLs, Online video, Programmatic...

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