Campaign details
Brand: upGrad Brand owner: upGrad Entrant company: The WombIdea creation: The Womb Mumbai Market: India Sector: Educational, universities Media channels: Content marketing, Social media, Word of mouth, Influencers, KOLs, Online video, Programmatic display Budget: 500k - 1 million
Executive summary
Have you ever played a game of musical chairs?
What if your very future becomes a game of musical chairs?
Scary?
This was the fate of millions of students, every year, who lost out on quality education because of the inadequacies of...