Unravelling the diversity of the Indian market

India is, unequivocally, a diverse country. This paper takes a geographic, zonal approach to unravel India's diversity because it serves as the most actionable way of studying the market, since most marketing action (i.e.

Unravelling the diversity of the Indian market

Sangeeta GuptaACNielsen, India

India is, unequivocally, a diverse country. Historically, the Indus Valley civilization, one of the oldest in the world, dates back at least 5,000 years. Aryan tribes from the...

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