United States Army: Be All You Can Be campaign

In the 1980s, the expectation of a coming manpower shortfall prompted the U.S. Army to place a renewed emphasis on recruitment advertising.

United States Army: Be All You Can Be campaign

Robert Schnakenberg

Overview

In the 1980s, the expectation of a coming manpower shortfall prompted the U.S. Army to place a renewed emphasis on recruitment advertising. There were two primary causes of this...