United Parcel Service, Inc.: What Can Brown Do For You? campaign

Candice Mancini

In January 2002 United Parcel Service, Inc. (UPS), enjoyed a clear lead over FedEx, its major competitor, in the ground delivery business.

United Parcel Service, Inc.: What Can Brown Do For You? campaign

Candice Mancini

OVERVIEW

In January 2002 United Parcel Service, Inc. (UPS), enjoyed a clear lead over FedEx, its major competitor, in the ground delivery business. At the same time, as part...

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