United Nations: The penguin and the whale

The United Nations partnered with WeChat in telling an animated tale with a tragic ending to Chinese students, to raise awareness of its Sustainable Development Goals and spark discussion of the global agenda facing us all.

Campaign details

Brand: United NationsBrand owner: United NationsEntrant company: Tencent, ShenzhenMarket: ChinaSector: Charities & voluntary organisationsMedia channels:Events & experiential, Livestreaming, Online video, Public relations, Social media...