United Nations Office for the Coordination of Humanitarian Affairs: #TheHumanRace

In the run up to the COP26 climate conference, the UN brought attention to the climate crisis by turning a sense of urgency and the power of collective change into a global exercise/awareness challenge, primarily using mobile channels to reach an audience of two billion.

Campaign Details

Brand: United Nations Office for the Coordination of Humanitarian AffairsLead Agency: RooftopRegion: EMEA

Strategy

Objective

For World Humanitarian Day, we needed people from every corner of the globe and take up the baton for the most important...