Campaign Details
Brand: United Nations Office for the Coordination of Humanitarian AffairsLead Agency: RooftopRegion: EMEA
Strategy
Objective
For World Humanitarian Day, we needed people from every corner of the globe and take up the baton for the most important race of our lives – a race for humanity, by humanity: We needed a campaign that, on the one hand, around the human impact of the crisis, and on the other, for them to take an active stand and add their voices to the chorus calling for world leaders to honour their promise of $100bn annually...