Campaign details
Brand: Unite Against COVID-19Brand owner: Government of New ZealandEntrant company: Clemenger BBDO Wellington, OMD WellingtonIdea creation: Clemenger BBDO Wellington, OMD WellingtonMarket: New ZealandSector: Public healthMedia channels: Integrated, Online display, Online video, Outdoor, Out-of-home, Radio & audio, Search marketing, Social media, Television & Connected TV, Word of mouth, InfluencersBudget: 10 - 20 millionCampaign videos
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....