Uniqlo: LifeWear's scientific innovation: the life sports series redefines the new category of life sports, breaks the boundaries of clothing scenes, and leads a new life sports concept after the epidemic

吴品慧

Uniqlo UNIQLO positioned "LifeWear" in 2013, hoping to create product differentiation through technological innovation, and at the same time create a brand image of UNIQLO.

Greater China

Case details

Brand: UNIQLO UNIQLO

Brand owner: Uniqlo UNIQLO

Main Agency: Dentsu Public Relations Consultants (Beijing) Co., Ltd.

Put on the market: Mainland China

Delivery time: March 2020-August 2020

Industry: Clothing retail

Media channels:TV, social media, public...

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