Case Details
Brand: Unilever Diet Planning
Brand owner: Unilever
Main Agency: Dentsu Creative (dentsuMB)
Main agent company holding group: Dentsu dentsu
Launched on the market: Mainland China
Delivery time: more than 6 months
Industry: Sauces, Seasonings, Condiments
Media channels: influencers (star/celebrity spokesperson, key opinion leader KOL, key opinion consumer KOC), mobile & application APP, online display advertisement, information flow advertisement, social media, event & experience
Background/Goals/Challenges:
Background:Under the background of the epidemic, the catering industry is in the recovery stage of bottoming out. Under the development trend of...