Unilever: Unmute

Unilever, a consumer goods company, launched a global campaign to engage its employees and revolutionise corporate thinking around domestic abuse.

Summary

During the 2020 lockdowns, cases of domestic violence grew by 20% worldwide. A shadow pandemic was on the rise.

Our campaign, 'UNMUTE', used an arresting concept – silence – to highlight the key obstacle in addressing domestic violence: the fear of speaking up. In an effort to end corporate silence on the issue, we devised a campaign 'built-to-travel' across audiences, channels, language barriers and even gender biases. In just five weeks this integrated campaign reached 12.68mn, broke company records for live engagements, and provoked new thinking on employers' responsibilities in the post-COVID era.

Challenge

Unilever wanted to do more...

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