Unilever United States, Inc.: Beyond Cool campaign

Lipton Brisk became the leading brand of ready-to-drink tea in the United States shortly after its launch in the early 1990s, in part because of unusual advertisements that used clay puppets depicting celebrities.

Unilever United States, Inc.: Beyond Cool campaign

Susan Risland

Overview

Lipton Brisk became the leading brand of ready-to-drink tea in the United States shortly after its launch in the early 1990s, in part because of unusual advertisements that used clay...