Unilever: The art of self care

Dove, a personal care brand, launched a campaign in Brazil to generate awareness for the brand's new line of products and reinforce the brand's connection with Brazilian women.

Objectives

Our mission was to launch a body lotion that, for the first time, was made exclusively for the skin of Brazilian women.

In addition to commercial objectives, our goal was to increase brand awareness and reinforce Dove's connection with Brazilian women, especially among the middle and low-income audience.

Summary of the work

The concept of beauty has been evolving. And Dove is one of the leading brands throughout this process, empowering women to embrace the beauty of their diversity and identity.

In a country like Brazil, with a huge diversity of skins and patterns, this has become a very...

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