Unilever Skin Data Collection: Fuelling personalized communications for sustainable growth

Clarysse Estremadura, Meg Perez, Veronica Valencia

Unilever Skin, a consumer goods brand, launched a campaign to properly cater to its audience's varied needs and wants.

Campaign details

Brand: Unilever (various)Brand owner: UnileverEntrant company: Mindshare Philippines - The PhilippinesIdea creation: Mindshare TaguigMarket: AsiaSector: Toiletries & cosmeticsMedia channels: Sales promotion, Merchandise & free gifts, Voice, ChatbotsBudget: Up to 500k

Executive summary

In an age where consumers enjoy deeply personalized and customized communication, the category saw the need to create an efficient data collection campaign to properly cater to their varied needs and wants.?

Unilever Skin category launched a rigorous data-driven strategy using social media that allowed the category to have...

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