Unilever PLC: campaign For Real Beauty campaign

Jonathan Kolstad

In the most sweeping and ambitious advertising effort in the company's history, Unilever PLC launched a global ad campaign in 2003 that aimed not just to sell its new line of Dove brand products but also, in the words of Dove's U.S.

Unilever PLC: Campaign For Real Beauty campaign

Jonathan Kolstad

OVERVIEW

In the most sweeping and ambitious advertising effort in the company's history, Unilever PLC launched a global ad campaign in 2003 that aimed not just to sell its new line of...

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