Unilever Philippines: U-Coinville innovates the metaverse with #UniquelyFilipino and #UniquelyUnilever

Loren Saguil

Unilever, a multinational consumer goods company, generated unique visits and engagement by creating a metaverse space that appealed to Filipino consumers.

Campaign details

Brand: Unilever (various) Brand owner: Unilever Entrant company: MindshareIdea creation: Mindshare Taguig Market: Philippines Sector: Toiletries & cosmetics (general) Media channels: Public relations, Livestreaming, Virtual & augmented reality, Gaming & in-game advertising Budget: Up to 500k

Executive summary

Unilever’s market encompasses a broad swatch of the Philippine market, with a variety of product lines in multiple categories to address their needs. Incorporating them into an overarching project meant crafting a strategy that would be open to including each of them in unique...

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