Unilever: No to normal

Dove, a toiletries and cosmetics brand owned by Unilever, increased media coverage, impressions and engagement by removing the word ‘normal’ from all communications.

Products created for 'normal skin' and 'normal hair' suggest that there is a 'normal', and that anything outside of that is 'not normal' or 'lesser'.


Unilever wants to be a progressive beauty business. However, the commitments at the centre lacked...

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