Unilever (Netherlands) – Lucky Sunnies Promotion
Campaign Title Lucky Sunnies PromotionBrand UnileverCategory A7 FMCG Products Healthcare & WellbeingMedal GoldAgency Lowe en Draft
SUMMARY
Every promo pack of Sun dishwasher tablets included a dishwasher lottery ticket, or Lucky Sunny. Once a dishwasher had finished a wash, a code became visible that could be entered onto the Lucky Sunnies website to win prizes ranging from a car to music downloads.
CHALLENGES
The buying decision for dishwasher products is increasingly taken in-store so, despite being the market leader, Sun's position was vulnerable...