Unilever Nederland N.V. – Peace, Love & Ice Cream (Netherlands)
Agency name: Waldo Creative concepts Client name: Unilever Nederland N.V. Category: Cause or Charity/Non-profit Marketing
BACKGROUND
Ben & Jerry's (B&J) (started by two hippies...
Unilever Nederland N.V. - Peace, Love & Ice Cream (Netherlands)
The main objective for Ben & Jerry’s was to build brand awareness of ‘peace, love & ice cream’. The campaign integrated a 360 degree below the line approach to reach the target group with their message and ice cream.
