Unilever: H is for handwashing

Lifebuoy, a soap brand, launched a global campaign to raise awareness of handwashing, earn endorsements and coverage through social media, influence governments to drive systemic change and drive a key metric of consumer affinity.

Objectives

Lifebuoy's goal has been to futureproof the world against outbreaks of infectious diseases by promoting the preventive habit of handwashing with soap, in an affordable, effective, easy-to-implement and scalable way.

We understood that to transform...