Campaign details
Brand: UnileverBrand owner: UnileverEntrant company: Mindshare Pakistan, KarachiMarket: AsiaSector: Laundry productsMedia channels: Newspapers, Outdoor, out-of-home, Public relations, Radio & audio, Social media, TelevisionBudget: 1 - 3 million
Executive summary
Detergents Category is one of the most heated categories in Pakistan with top players like Surf Excel, Ariel & Brite breathing down each other's necks. The past one and half year for the category has been of extreme importance as a clear dynamic shift was being observed. Ariel was closing in on market share against the...