UNICEF: The power of compassion in an age of pandemics and financial insecurities

Child social welfare organisation UNICEF Philippines crafted a cross-platform fundraising campaign to support the health and well-being of disadvantaged children at a time of unprecedented crisis.

Campaign details

Brand: UNICEFBrand owner: UNICEFAgency: Cheil IndiaMarket: PhilippinesSector: Charities & voluntary organisationsMedia channels:Email marketing, Online display, Online video, Social media, Websites & microsites, Word of mouth, influencers...