Uni Baby: Babies change, uni baby comes to stage

Uni Baby, baby care product brand, launched a campaign in Turkey to facilitate the consumer's choice through benefit-oriented innovation, increase penetration, and strengthen market share.

Campaign details

Category: Insight That ExcitesAward: SilverBrand: Uni BabyAgency: Tribal Worldwide IstanbulMedia Channels / Touchpoints: TV, Digital Media

Where were we?

Baby care products were a crowded category in terms of both the number of brands/products and communication. In the category locomotive wet wipes, although brands tried to differentiate over the naturalness of the products and what they did not contain, this could no longer be a point of differentiation. The shelves consisting of similar products, which could not clearly say what the benefit was, created difficulties in shopping. Especially new...

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