Understanding voice assistance technology’s mark in marketing today

Patricia Yeager

Examines how B2B companies can use advances in voice technology to create a distinguishable sonic identity.

Neil Webb/theispot.com

The market for voice-enabled technology continues to grow, with more than 45 percent of the U.S. population expected to use voice search by 2026, according to Insider Intelligence, up from 42 percent in 2022. What’s more, 88 percent of people will use voice assistants via their smartphones. Voice assistants present B2B companies with an opportunity to bolster their marketing activities, spread their creative wings, and develop new revenue streams. But in their pursuit of getting their message out via chatbots, marketers must be careful that they develop a consistent tone and can make their brands distinguishable...

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