Understanding voice assistance technology’s mark in marketing today

Examines how B2B companies can use advances in voice technology to create a distinguishable sonic identity.

Neil Webb/theispot.com

The market for voice-enabled technology continues to grow, with more than 45 percent of the U.S. population expected to use voice search by 2026, according to Insider Intelligence, up from 42 percent in 2022. What’s more, 88 percent...

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