Understanding The 'Real' Latino Consumer Victor Ornelas Discusses how to market to the growing Latino population in the USA. Nissan and Budweiser cited as examples. Managing across markets United States Cultural influences & values Understanding the 'Real' latino customerSome key insights into the Latino marketVictor OrnelasOrnelas & Associates The growing number of Latinos in the U.S.and their burgeoning economic impact just might be the bestkept secret in America ....