Understanding The 'Real' Latino Consumer

Victor Ornelas

Discusses how to market to the growing Latino population in the USA. Nissan and Budweiser cited as examples.

Understanding the 'Real' latino customer

Some key insights into the Latino market

Victor OrnelasOrnelas & Associates  

The growing number of Latinos in the U.S. and their burgeoning economic impact just might be the bestkept secret in America .

But why?

On Capitol Hill, we see five Latino Congressmen banding together to challenge the powerful Congressional Hispanic Caucus, amid the battle over the nomination of Miguel Estrada as a federal judge. In the media world, a struggle ensues over whether Spanishlanguage powerhouse Univision Communications Inc. should be allowed to merge with Spanish radio juggernaut Hispanic Broadcasting...

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