Understanding the ERBS

Michael Ryan

Provides an overview of the history and development of the European Business Readership Survey, including the challenges faced (universe problems and fluctuations).

 

Understanding the EBRS

Michael Ryan Financial Times

Some readership surveys excite controversy, others maintain an air of unruffled placidness. The PES and BMRC come into the former category. Nowadays the NRS too is a focus of contention, but it has not always been like that. In the early seventies, people complained that the NRS was too bland.

The TGI and EBRS are surveys of the second category. Survey follows survey with calm acceptance. For those who sponsor, carry out and use readership surveys, lack of controversy is a boon. But for those trying to write headlines grabbing features...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands