Understanding the ERBS

Provides an overview of the history and development of the European Business Readership Survey, including the challenges faced (universe problems and fluctuations).

 

Understanding the EBRS

Michael Ryan Financial Times

Some readership surveys excite controversy, others maintain an air of unruffled placidness. The PES and BMRC come into the former category. Nowadays the NRS too is a focus of contention, but...