Understanding decisions – the power of the virtual shopper

This article describes 'Shopper Impact', a research tool for testing in-store promotion and marketing activity, based on virtual simulation.

Understanding decisions – the power of the virtual shopper

Matthew Draper

For most of us a daily or weekly grocery shopping trip for life's essentials is just a normal part of our existence. And 'Have you got the list?' is the commonly heard cry as...

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