Understanding citizen expectations - changing public perceptions of corporate social responsibility: a segmentation of global public opinion

This paper explores the evolution of global public expectations of companies through GlobeScan's ongoing tracking of perceptions of Corporate Social Responsibility (CSR).

Understanding citizen expectations – changing public perceptions of corporate social responsibility: a segmentation of global public opinion

Chris Coulter, Lloyd Hetherington and Eugene KritskiGlobeScan, Canada

INTRODUCTION

In 1999, GlobeScan launched...