Understanding China – An Automotive Bamboo Shoot
Describing China's automotive market from the view of a market researcher, and introducing difficulties in conducting research in China
Sheng TianSINOTRUST Marketing Research & Consulting Ltd
The...
Understanding China. Describing China's automotive market from the view of a market researcher, and introducing difficulties in conducting research in China
The paper focuses on China, a very important 'new market' for both automakers and marketing research agencies.
