Understanding China. Describing China's automotive market from the view of a market researcher, and introducing difficulties in conducting research in China

Sheng Tian

The paper focuses on China, a very important 'new market' for both automakers and marketing research agencies.

Understanding China – An Automotive Bamboo Shoot

Describing China's automotive market from the view of a market researcher, and introducing difficulties in conducting research in China

Sheng TianSINOTRUST Marketing Research & Consulting Ltd

The paper focuses on China, a very important 'new market' for both automakers and marketing research agencies. Business in China, in many cases, means challenge because it is such a different story from others: big, diversified, fast growing and unsTable. The core spirit of the paper is to demonstrate a picture of China's automotive market in the eyes of a group of well-experienced local marketing research...

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