Understanding China. Describing China's automotive market from the view of a market researcher, and introducing difficulties in conducting research in China

The paper focuses on China, a very important 'new market' for both automakers and marketing research agencies.

Understanding China – An Automotive Bamboo Shoot

Describing China's automotive market from the view of a market researcher, and introducing difficulties in conducting research in China

Sheng TianSINOTRUST Marketing Research & Consulting Ltd

The...