Understanding and optimizing communications and the 'look'. Sustainable co-creativity using Internet-enabled, visual conjoint analysis

Mandhu Manchiah, Barbara Itty, Jonathan Marcus, Alex Gofman and Howard Moskowitz

This paper presents a knowledge-creation approach permitting both marketer and researcher to apply principles of systematized design to concepts in text format and simulated visual format.

Understanding and optimizing communications and the ‘look’

Sustainable co-creativity using Internet-enabled, visual conjoint analysis

Jonathan MarcusMasterCard International, United States

Howard MoskowitzMoskowitz Jacobs Inc., United States...

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